All you need to know about Hashtags…..

 
Seasoned Twitter users will know all about hashtags but to new users it can be something of a mystery. I know, because not so very long ago I was that new user. Twitter explains hashtags in four ways:

  • People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search.
  • Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.
  • Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end.
  • Hashtagged words that become very popular are often Trending Topics.

 
I use hashtags when I’m armchair networking during the local business hours such as #merseybiz or #northwesthour which are great for building relationships and brilliant for developing your following. I have listed some of these at the end of this article. Amongst other hashtags that I find useful are #FF or #FollowFriday. These are used on a Friday to make followers aware of other posters who are worth looking at. It’s another way of developing your own information base and followers. An example of this would be:
 
#FF to @Guy4marketing @bespokeitinfo etc etc
 
Business hashtags are worth using at any time for similar reasons. The use of #b2b #business #entrepreneurs #sales and many others are invaluable for making contacts and developing relationships with like minded posters. However, it is recommended that no more than two hashtags are used in any single tweet otherwise it could be seen as the Twitter equivalent of spamming.
 
And what is more……………
 
Tweets that contain hashtags receive twice as many retweets, follows and responses as those without hashtags. Tweets with hashtags form about 25% of the total – it’s all making sense now isn’t it?!
 
To get started today here are some business hours to get involved with:

Sunday

  • #sbs between 5pm and 7.30 run by Theo Paphitis
  • #WalesHour between 8pm and 9pm
  • #England Hour between 9pm and 10pm

Monday

  • #CumbriaHour between 7pm and 8pm
  • #CheshireHour between 8pm and 9pm
  • #NorthEastHour between 8pm and 9pm

Tuesday

  • #merseybiz between 8pm and 9pm
  • #smallbizhour between 9pm and 10pm

Wednesday

  • #NorthWestHour between 8pm and 9pm
  • #ScotlandHour between 9pm and 10pm

Thursday

  • #LancashireHour    between 8pm and 9pm

Friday

  • #NorthWestHour     between 8pm and 9pm

Saturday

  • #satchat  between 8am and 9.15am

 

There are numerous ‘hours’ to get involved in and these are only a small number of the ones I have used. I hope it has been helpful.
 
If you have any queries please email me at guy@mymarketingguy.co.uk
 
Thanks for reading!
 
March 2012
 

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