The 2017 Linkedin Changes explained

The Background For years, Linkedin has had a successful run connecting employers, colleagues, and professionals with one another for the sake of continuity and productivity in the business environment; and now, with its new and complete redesign, it aims to kick the numbers up even higher in terms of the number of users who log onto the site to do … Read More

March 23, 2017


How Facebook changes will affect business in 2017

One of the social media giants, Facebook has remained dominant in the social media space because of its commitment to change and reinvent itself for the benefit of users. Facebook aims at providing the best content and unrivalled overall user experience to keep users constantly engaged. In the past few months, Facebook has implemented some changes and announced new updates … Read More

February 16, 2017


November 12, 2016


Creating good content is great marketing strategy

Looking for information on why creating good content is a good business strategy? Then you have come to the right place. Whether you decide to post the content to your blog, to your business website, or to a general discussion group in the external environment, you are going to gain in different ways. Consider the following benefits of good content … Read More

October 10, 2016


Technique or tenacity? What do you want in a sales person?

Let’s take a theoretical scenario; your company has invested significantly in sales and marketing and you have sent your sales team on selling courses so that they are aware of all the latest techniques to give them the best chance of success when they are talking to clients. You honestly believe that you couldn’t do more to support and equip … Read More

September 9, 2016


Social Media Crisis Management

Reputation is vital in business and the awful reality is that it can take years to build and a moment to be ruined, in fact it is so fragile that you could lose it before you realise. One simple mistake could drive it down the drain leaving irreparable damage to the company’s image, especially in social media where news travels … Read More

July 25, 2016


How the Recent Twitter Changes Will Affect Business Promotions & Posts

Do you wonder how the recent Twitter changes will affect business promotions and posts? Then you have come to the right place. Essentially, Twitter has introduced a new algorithm that rewards relevance over recency. This algorithmic overhaul means that Twitter changes will focus more on the quality of the content (both paid for and organic). Advertisers, however, will need to … Read More

July 10, 2016


Is a LinkedIn Premium Account worth investing in?

First of all, a confession. For a long time I doubted the value of having a Linkedin Premium account. The free version seemed to suit my needs and for many it will. However, I wanted more out of Linkedin and researched Premium in more detail – the free month’s trial was an indication that they know they have a good … Read More

May 17, 2016


Has Social Media Replaced Cold Calling?

Social media is, slowly but surely, replacing cold calling in the business world. Through social selling, companies are now replacing their cold calling and telephone selling. Here’s why: Ignoring Calls With caller display, more and more people understand that the only calls they get where the caller id is hidden usually come from cold callers. As a result, they are … Read More

March 21, 2016


The Importance of a good, relevant Company Social Media Policy

The technological advancements in internet connectivity and mobile telephony has seen a fantastic increase in the number of people engaging in social media use across the globe. The ever increasing participation and interest in social media have pervaded all facets of human life with personal use and business use taking advantage of social media for various purposes that include communication, … Read More

March 4, 2016




See All Blog Posts

55% more traffic with Business Blogging

  If your website doesn’t have a business blog then you are missing out. You are missing an opportunity to position yourself as one of your industry’s leaders. You may have an excellent website, with effective SEO pulling in significant traffic – but so may your competition. Your competition may also have a blog that demonstrates their thought leadership and their … Read More

February 13, 2014




See All Blogging Posts

Creating good content is great marketing strategy

Looking for information on why creating good content is a good business strategy? Then you have come to the right place. Whether you decide to post the content to your blog, to your business website, or to a general discussion group in the external environment, you are going to gain in different ways. Consider the following benefits of good content … Read More

October 10, 2016


The Secret of Evergreen Content as a Marketing Tool

If you are involved in any kind of online marketing, you will probably have come across the term evergreen content marketing. So, what is it, why do you need it, and how does it boost your website’s search engine optimization and rank? What is Evergreen Content? Evergreen content marketing refers to the promotion of any content that is continually relevant … Read More

February 22, 2016




See All content marketing Posts

How to put together a successful mailshot.

  You need some more business and you want to use direct mail as your marketing channel. You have decided that 140 characters and a link to a blog just isn’t your style.   That’s fine. So what do you do next? Do you sit down and start writing that letter that is going to have customers pounding at your … Read More

October 17, 2012




See All direct mail Posts

How we are using are Smartphones – revealing statistics and their impact…

According to Statista, a whopping 65% of us deal with our emails using our smartphones as the laptop becomes less important to our lives and the desktop takes a real back seat. These are the results of their survey about how we used our smartphones in Q1 of 2015. Many papers have been written about the sociological impact of Smartphones … Read More

August 18, 2015


Video & Email Marketing working together to improve open rates…..

If you like what you just saw and would like to take advantage of the powerful combination of this multi-channel approach, please contact either Chris at My Marketing Guy – guy@mymarketingguy.co.uk, or Paul at Old Piano Films paul@oldpianofilms.com, you will be amazed and delighted at the results of just how effective this approach is.

August 14, 2015


5 top tips to achieve high email marketing open rates

5 tips on achieving high email marketing open and click through rates Most online businesses don’t use email marketing efficiently with the result that our inboxes can sometimes be overwhelmed with irrelevant promotions and information. Understanding how to tap into the massive potential that email marketing affords us is the first step towards recognising its versatility as an effective promotional tool. … Read More

July 21, 2015


10 top ways to fill up your sales funnel with Constant Contact

My Marketing Guy has used Constant Contact as our email marketing platform for several years so when the opportunity arose to become a Constant Contact partner we jumped at the chance to be able to promote something that we believe in so much. Here are the top 10 reasons why we believe that Constant Contact will work for you just … Read More

May 18, 2015




See All Email Marketing Posts

The Secret of Evergreen Content as a Marketing Tool

If you are involved in any kind of online marketing, you will probably have come across the term evergreen content marketing. So, what is it, why do you need it, and how does it boost your website’s search engine optimization and rank? What is Evergreen Content? Evergreen content marketing refers to the promotion of any content that is continually relevant … Read More

February 22, 2016




See All evergreen campaigns Posts

How Facebook changes will affect business in 2017

One of the social media giants, Facebook has remained dominant in the social media space because of its commitment to change and reinvent itself for the benefit of users. Facebook aims at providing the best content and unrivalled overall user experience to keep users constantly engaged. In the past few months, Facebook has implemented some changes and announced new updates … Read More

February 16, 2017




See All Facebook Posts

7 Benefits of a Telephone Answering Service – a guest post

Do you know how much a missed call may cost you? If you are an Estate Agent it could cost you the commission on selling a house from a new instruction, say £5,000.00? Many businesses may be unclear or unsure about the benefits a telephone answering service and what they can offer to businesses, large and small.   Some businesses may … Read More

March 9, 2015




See All Guest blog Posts

A #Hashtag Hour daily listing – updated

#Hashtag business hours on Twitter are a great way of networking online with businesses and other people within a geographical area such as #NorthWestHour, or within a specific business area such as #bridalhour. I am constantly asked about #hashtag hours so have compiled the ones that I know about or have heard about in order to collect them in one … Read More

October 30, 2015


All you need to know about Hashtags…..

  Seasoned Twitter users will know all about hashtags but to new users it can be something of a mystery. I know, because not so very long ago I was that new user. Twitter explains hashtags in four ways: People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help … Read More

March 10, 2013




See All Hashtags Posts

Saving time with Hootsuite

  Hootsuite. As one of their biggest supporters, I couldn’t believe that I hadn’t blogged about Hootsuite before. I deliver Social Media workshops and such is my enthusiasm for Hootsuite and the time it saves, delegates think I’m on commission!! Managing multiple social media accounts efficiently would not be possible without the social media management tool that is Hootsuite. It … Read More

March 10, 2014




See All Hootsuite Posts
October 31, 2016


Is a LinkedIn Premium Account worth investing in?

First of all, a confession. For a long time I doubted the value of having a Linkedin Premium account. The free version seemed to suit my needs and for many it will. However, I wanted more out of Linkedin and researched Premium in more detail – the free month’s trial was an indication that they know they have a good … Read More

May 17, 2016




See All Linkedin Posts

The 2017 Linkedin Changes explained

The Background For years, Linkedin has had a successful run connecting employers, colleagues, and professionals with one another for the sake of continuity and productivity in the business environment; and now, with its new and complete redesign, it aims to kick the numbers up even higher in terms of the number of users who log onto the site to do … Read More

March 23, 2017


November 12, 2016


Technique or tenacity? What do you want in a sales person?

Let’s take a theoretical scenario; your company has invested significantly in sales and marketing and you have sent your sales team on selling courses so that they are aware of all the latest techniques to give them the best chance of success when they are talking to clients. You honestly believe that you couldn’t do more to support and equip … Read More

September 9, 2016


How we are using are Smartphones – revealing statistics and their impact…

According to Statista, a whopping 65% of us deal with our emails using our smartphones as the laptop becomes less important to our lives and the desktop takes a real back seat. These are the results of their survey about how we used our smartphones in Q1 of 2015. Many papers have been written about the sociological impact of Smartphones … Read More

August 18, 2015


How to plan your Marketing Strategy

Considering the highly competitive world that we live in, it is important to have a well considered and well written marketing strategy that will identify the signposts to successful market penetration for your products and services. In this article, I will provide you with some action points on how to write a good marketing strategy for your business.  1. Identify … Read More

July 12, 2014


10 proven marketing tips

  1. Strategy and planning are key Strategy is key. A written Marketing Plan gives you your signposts to succeeding. First and foremost know your target market. If you aren’t sure because in B to C this can change quite quickly; you should check it. This is an easy process and if you are unsure how to approach it, a … Read More

June 25, 2014


7 ways to improve your marketing technique

You might be interested in these two Henry Ford quotations:   He once said “A man who stops advertising to save money is like a man who stops a clock to save time.”   So we know that he was a supporter of the marketing and advertising process.   However, he is also credited with this even more famous quote … Read More

June 1, 2014


10 Top tips to keep your marketing fresh

  A good marketing strategy is built around solid goals, numerous measurable objectives towards achieving your goal and plenty of learning by experimentation with language, design and the use of different marketing channels.   Here are 10 tips for effective marketing: Know your customer profile and who your marketing material is directed at. Your customer wants to know ‘what’s in … Read More

May 2, 2014


Marketing & Mentoring for the start up company.

Great news for you! The chances are that if you have reached this page then you are in that exciting phase of starting up a new business.   You will be calling upon specialist knowledge in the planning stages and no doubt you will have spoken to both solicitors and accountants; you will have written a Business Plan for these … Read More

January 3, 2014


Marketing your business using Google +

  Google + is a social network site owned by the world’s most popular search engine, Google. It is designed to promote interactions between various people via the internet and permit the creation and exchange of users generated content, information and ideas across virtual communities and networks just like Facebook and Twitter.   Recently, there has been a proliferation of … Read More

September 3, 2013




See All Marketing Posts

Choosing a good Business Mentor?

  It is well known that you are more likely to succeed in business if you have a good business mentor. However, what should you look for when searching for a mentor? Well, the following are traits of a worthy mentor: Professional & Experienced On paper, mentorship may look pretty easy. However, in reality, it is not. Helping a person … Read More

July 28, 2014


Marketing & Mentoring for the start up company.

Great news for you! The chances are that if you have reached this page then you are in that exciting phase of starting up a new business.   You will be calling upon specialist knowledge in the planning stages and no doubt you will have spoken to both solicitors and accountants; you will have written a Business Plan for these … Read More

January 3, 2014




See All Mentoring Posts

How we are using are Smartphones – revealing statistics and their impact…

According to Statista, a whopping 65% of us deal with our emails using our smartphones as the laptop becomes less important to our lives and the desktop takes a real back seat. These are the results of their survey about how we used our smartphones in Q1 of 2015. Many papers have been written about the sociological impact of Smartphones … Read More

August 18, 2015




See All Mobile marketing Posts

How to put together a successful mailshot.

  You need some more business and you want to use direct mail as your marketing channel. You have decided that 140 characters and a link to a blog just isn’t your style.   That’s fine. So what do you do next? Do you sit down and start writing that letter that is going to have customers pounding at your … Read More

October 17, 2012




See All promotion Posts

Technique or tenacity? What do you want in a sales person?

Let’s take a theoretical scenario; your company has invested significantly in sales and marketing and you have sent your sales team on selling courses so that they are aware of all the latest techniques to give them the best chance of success when they are talking to clients. You honestly believe that you couldn’t do more to support and equip … Read More

September 9, 2016




See All Sales Posts

How to put together a successful mailshot.

  You need some more business and you want to use direct mail as your marketing channel. You have decided that 140 characters and a link to a blog just isn’t your style.   That’s fine. So what do you do next? Do you sit down and start writing that letter that is going to have customers pounding at your … Read More

October 17, 2012




See All sales letter Posts

The 2017 Linkedin Changes explained

The Background For years, Linkedin has had a successful run connecting employers, colleagues, and professionals with one another for the sake of continuity and productivity in the business environment; and now, with its new and complete redesign, it aims to kick the numbers up even higher in terms of the number of users who log onto the site to do … Read More

March 23, 2017


How Facebook changes will affect business in 2017

One of the social media giants, Facebook has remained dominant in the social media space because of its commitment to change and reinvent itself for the benefit of users. Facebook aims at providing the best content and unrivalled overall user experience to keep users constantly engaged. In the past few months, Facebook has implemented some changes and announced new updates … Read More

February 16, 2017


October 31, 2016


Social Media Crisis Management

Reputation is vital in business and the awful reality is that it can take years to build and a moment to be ruined, in fact it is so fragile that you could lose it before you realise. One simple mistake could drive it down the drain leaving irreparable damage to the company’s image, especially in social media where news travels … Read More

July 25, 2016


How the Recent Twitter Changes Will Affect Business Promotions & Posts

Do you wonder how the recent Twitter changes will affect business promotions and posts? Then you have come to the right place. Essentially, Twitter has introduced a new algorithm that rewards relevance over recency. This algorithmic overhaul means that Twitter changes will focus more on the quality of the content (both paid for and organic). Advertisers, however, will need to … Read More

July 10, 2016


Is a LinkedIn Premium Account worth investing in?

First of all, a confession. For a long time I doubted the value of having a Linkedin Premium account. The free version seemed to suit my needs and for many it will. However, I wanted more out of Linkedin and researched Premium in more detail – the free month’s trial was an indication that they know they have a good … Read More

May 17, 2016


Has Social Media Replaced Cold Calling?

Social media is, slowly but surely, replacing cold calling in the business world. Through social selling, companies are now replacing their cold calling and telephone selling. Here’s why: Ignoring Calls With caller display, more and more people understand that the only calls they get where the caller id is hidden usually come from cold callers. As a result, they are … Read More

March 21, 2016


The Importance of a good, relevant Company Social Media Policy

The technological advancements in internet connectivity and mobile telephony has seen a fantastic increase in the number of people engaging in social media use across the globe. The ever increasing participation and interest in social media have pervaded all facets of human life with personal use and business use taking advantage of social media for various purposes that include communication, … Read More

March 4, 2016


Outsourcing Your Social Media Management – Pros & Cons

Good social media management is important to your branding and marketing efforts. It determines the online image of your business. However, you might face a dilemma deciding whether to hire someone to manage your social media accounts or to outsource the task to a professional firm. There is no right answer but to help you make the right decision, please … Read More

February 22, 2016


Filling your sales funnel with leads from Linkedin

Do you have a personal or business profile on LinkedIn which, if you were to be honest, hasn’t particularly benefited you in any way? Well, you’re not alone. LinkedIn is a career based, social media site where professionals interact and display their expertise, talents and abilities. Businesses also advertise their services and products here. However, most people are yet to … Read More

January 31, 2016




See All Social Media Posts

Marketing & Mentoring for the start up company.

Great news for you! The chances are that if you have reached this page then you are in that exciting phase of starting up a new business.   You will be calling upon specialist knowledge in the planning stages and no doubt you will have spoken to both solicitors and accountants; you will have written a Business Plan for these … Read More

January 3, 2014


Don’t underestimate the power of LinkedIn!

  If Twitter is the equivalent of the chatter at a busy party       and Facebook is like an evening in the pub with friends;                                                                                                    then Linkedin must be a visit to the trade show.       LinkedIn is widely regarded as the most overlooked Social Media platform of them all but potentially the most influential.   Worldwide there are … Read More

April 30, 2013


A unique marketing package for the start up company

  If you are reading this then the chances are that you are launching a new company and may be in need of specialist advice.   It is perfectly usual to call upon specialist knowledge in the planning stages and no doubt you will have spoken to both solicitors and accountants but have you had Marketing advice or considered a … Read More

February 18, 2013




See All Start up companies Posts

Know your customer, here’s a guest bloggers’ view.

  My Marketing Guy’s guest Blogger this month is Frances Norris. Frances founded CE Policy & Communication, a digital communication consultancy in 2012. Frances gives us her thoughts about identifying and targeting your customer.   Identifying marketing strategies for your niche business – the marketing mantra “know your customer” has never been more important.   For highly specialised businesses the … Read More

February 24, 2013


How to put together a successful mailshot.

  You need some more business and you want to use direct mail as your marketing channel. You have decided that 140 characters and a link to a blog just isn’t your style.   That’s fine. So what do you do next? Do you sit down and start writing that letter that is going to have customers pounding at your … Read More

October 17, 2012




See All targeting Posts

How the Recent Twitter Changes Will Affect Business Promotions & Posts

Do you wonder how the recent Twitter changes will affect business promotions and posts? Then you have come to the right place. Essentially, Twitter has introduced a new algorithm that rewards relevance over recency. This algorithmic overhaul means that Twitter changes will focus more on the quality of the content (both paid for and organic). Advertisers, however, will need to … Read More

July 10, 2016




See All Twitter Posts

Marketing & Mentoring for the start up company.

Great news for you! The chances are that if you have reached this page then you are in that exciting phase of starting up a new business.   You will be calling upon specialist knowledge in the planning stages and no doubt you will have spoken to both solicitors and accountants; you will have written a Business Plan for these … Read More

January 3, 2014


Don’t underestimate the power of LinkedIn!

  If Twitter is the equivalent of the chatter at a busy party       and Facebook is like an evening in the pub with friends;                                                                                                    then Linkedin must be a visit to the trade show.       LinkedIn is widely regarded as the most overlooked Social Media platform of them all but potentially the most influential.   Worldwide there are … Read More

April 30, 2013


A unique marketing package for the start up company

  If you are reading this then the chances are that you are launching a new company and may be in need of specialist advice.   It is perfectly usual to call upon specialist knowledge in the planning stages and no doubt you will have spoken to both solicitors and accountants but have you had Marketing advice or considered a … Read More

February 18, 2013




See All uncategorized Posts
November 12, 2016


October 31, 2016




See All Video blog Posts
November 12, 2016


Video & Email Marketing working together to improve open rates…..

If you like what you just saw and would like to take advantage of the powerful combination of this multi-channel approach, please contact either Chris at My Marketing Guy – guy@mymarketingguy.co.uk, or Paul at Old Piano Films paul@oldpianofilms.com, you will be amazed and delighted at the results of just how effective this approach is.

August 14, 2015




See All Video marketing Posts
November 12, 2016


Marketing your business with YouTube

How many times have you referred to YouTube this month? After all, as the second largest search engine after Google with more than 1 billion unique users visiting YouTube each month, the likelihood is that you are one of them. It is becoming harder and harder to ignore the power of YouTube for business marketing. Almost every country in the … Read More

October 1, 2014




See All YouTube Posts