How the Recent Twitter Changes Will Affect Business Promotions & Posts

Do you wonder how the recent Twitter changes will affect business promotions and posts? Then you have come to the right place. Essentially, Twitter has introduced a new algorithm that rewards relevance over recency. This algorithmic overhaul means that Twitter changes will focus more on the quality of the content (both paid for and organic). Advertisers, however, will need to … Read More

July 10, 2016


Is a LinkedIn Premium Account worth investing in?

First of all, a confession. For a long time I doubted the value of having a Linkedin Premium account. The free version seemed to suit my needs and for many it will. However, I wanted more out of Linkedin and researched Premium in more detail – the free month’s trial was an indication that they know they have a good … Read More

May 17, 2016


Has Social Media Replaced Cold Calling?

Social media is, slowly but surely, replacing cold calling in the business world. Through social selling, companies are now replacing their cold calling and telephone selling. Here’s why: Ignoring Calls With caller display, more and more people understand that the only calls they get where the caller id is hidden usually come from cold callers. As a result, they are … Read More

March 21, 2016


The Importance of a good, relevant Company Social Media Policy

The technological advancements in internet connectivity and mobile telephony has seen a fantastic increase in the number of people engaging in social media use across the globe. The ever increasing participation and interest in social media have pervaded all facets of human life with personal use and business use taking advantage of social media for various purposes that include communication, … Read More

March 4, 2016


The Secret of Evergreen Content as a Marketing Tool

If you are involved in any kind of online marketing, you will probably have come across the term evergreen content marketing. So, what is it, why do you need it, and how does it boost your website’s search engine optimization and rank? What is Evergreen Content? Evergreen content marketing refers to the promotion of any content that is continually relevant … Read More

February 22, 2016


Outsourcing Your Social Media Management – Pros & Cons

Good social media management is important to your branding and marketing efforts. It determines the online image of your business. However, you might face a dilemma deciding whether to hire someone to manage your social media accounts or to outsource the task to a professional firm. There is no right answer but to help you make the right decision, please … Read More




Filling your sales funnel with leads from Linkedin

Do you have a personal or business profile on LinkedIn which, if you were to be honest, hasn’t particularly benefited you in any way? Well, you’re not alone. LinkedIn is a career based, social media site where professionals interact and display their expertise, talents and abilities. Businesses also advertise their services and products here. However, most people are yet to … Read More

January 31, 2016


A #Hashtag Hour daily listing – updated

#Hashtag business hours on Twitter are a great way of networking online with businesses and other people within a geographical area such as #NorthWestHour, or within a specific business area such as #bridalhour. I am constantly asked about #hashtag hours so have compiled the ones that I know about or have heard about in order to collect them in one … Read More

October 30, 2015


Does the perfect Facebook post exist?

Are you searching for the secret of the perfect Facebook business post? If so, you are not alone………. In 2015 it’s been far more difficult to achieve Facebook reach due to the changes in 2014 of Facebook algorithms.   Now, in the Autumn of 2015, I can share with you what has worked for me and my clients so far … Read More

October 7, 2015


How to create the compelling social media post…

You use social media post to drive traffic to your website or blog and it is the most important sentence you will write. Fail to make your social media posts enticing and all the time that you spent writing and researching your blog will be wasted due to lack of traffic to the page. In 1924 advertising guru Claude Hopkins, … Read More

August 25, 2015




See All Blog Posts

Marketing & Mentoring for the start up company.

Great news for you! The chances are that if you have reached this page then you are in that exciting phase of starting up a new business.   You will be calling upon specialist knowledge in the planning stages and no doubt you will have spoken to both solicitors and accountants; you will have written a Business Plan for these … Read More

January 3, 2014


Marketing your business using Google +

  Google + is a social network site owned by the world’s most popular search engine, Google. It is designed to promote interactions between various people via the internet and permit the creation and exchange of users generated content, information and ideas across virtual communities and networks just like Facebook and Twitter.   Recently, there has been a proliferation of … Read More

September 3, 2013


Does Twitter really work in a b2b world?

  Twitter is an increasingly important part of the marketing mix in business today but tweeting to a strategy is vital if you are to succeed in a b2b world where business people are constantly bombarded with messages and demands on their time.   There is such a thing as a social media rhythm and it will be different for … Read More

March 22, 2013


Know your customer, here’s a guest bloggers’ view.

  My Marketing Guy’s guest Blogger this month is Frances Norris. Frances founded CE Policy & Communication, a digital communication consultancy in 2012. Frances gives us her thoughts about identifying and targeting your customer.   Identifying marketing strategies for your niche business – the marketing mantra “know your customer” has never been more important.   For highly specialised businesses the … Read More

February 24, 2013


How many P’s in Marketing?

  How many P’s in Marketing?   Dependent upon who you follow the numbers vary. The original model by the American marketing guru E. Jerome McCarthy in 1960 was four, and it continues to be a reference point to this day so few can argue with his thinking – they are the first four listed below. However, I believe there are not four but … Read More

November 3, 2012


How to put together a successful mailshot.

  You need some more business and you want to use direct mail as your marketing channel. You have decided that 140 characters and a link to a blog just isn’t your style.   That’s fine. So what do you do next? Do you sit down and start writing that letter that is going to have customers pounding at your … Read More

October 17, 2012




See All Marketing Posts

The Importance of a good, relevant Company Social Media Policy

The technological advancements in internet connectivity and mobile telephony has seen a fantastic increase in the number of people engaging in social media use across the globe. The ever increasing participation and interest in social media have pervaded all facets of human life with personal use and business use taking advantage of social media for various purposes that include communication, … Read More

March 4, 2016


Outsourcing Your Social Media Management – Pros & Cons

Good social media management is important to your branding and marketing efforts. It determines the online image of your business. However, you might face a dilemma deciding whether to hire someone to manage your social media accounts or to outsource the task to a professional firm. There is no right answer but to help you make the right decision, please … Read More

February 22, 2016


Filling your sales funnel with leads from Linkedin

Do you have a personal or business profile on LinkedIn which, if you were to be honest, hasn’t particularly benefited you in any way? Well, you’re not alone. LinkedIn is a career based, social media site where professionals interact and display their expertise, talents and abilities. Businesses also advertise their services and products here. However, most people are yet to … Read More

January 31, 2016


A #Hashtag Hour daily listing – updated

#Hashtag business hours on Twitter are a great way of networking online with businesses and other people within a geographical area such as #NorthWestHour, or within a specific business area such as #bridalhour. I am constantly asked about #hashtag hours so have compiled the ones that I know about or have heard about in order to collect them in one … Read More

October 30, 2015


Does the perfect Facebook post exist?

Are you searching for the secret of the perfect Facebook business post? If so, you are not alone………. In 2015 it’s been far more difficult to achieve Facebook reach due to the changes in 2014 of Facebook algorithms.   Now, in the Autumn of 2015, I can share with you what has worked for me and my clients so far … Read More

October 7, 2015


How to create the compelling social media post…

You use social media post to drive traffic to your website or blog and it is the most important sentence you will write. Fail to make your social media posts enticing and all the time that you spent writing and researching your blog will be wasted due to lack of traffic to the page. In 1924 advertising guru Claude Hopkins, … Read More

August 25, 2015


How we are using are Smartphones – revealing statistics and their impact…

According to Statista, a whopping 65% of us deal with our emails using our smartphones as the laptop becomes less important to our lives and the desktop takes a real back seat. These are the results of their survey about how we used our smartphones in Q1 of 2015. Many papers have been written about the sociological impact of Smartphones … Read More

August 18, 2015


4 common reasons for ‘avoiding’ the Social Media.

I’m sure that readers of this blog will not be counted amongst those who avoid the benefits that social media success can offer but just in case you are, please read on. Having presented numerous social media workshops over the last few years I have been impressed by the thirst for learning from the vast majority about how to make … Read More

June 22, 2015


5 Social media mistakes to avoid

  One of the biggest errors that I see across Social Media is inconsistency. There is such a thing as a Social Media rhythm and if you get into yours then your followers know that they can rely on you. If however you are one of those who posts 21 posts in an hour then nothing for 3 weeks, then … Read More

November 14, 2013


How Social Media will shape your website’s future search results

    The recent Hummingbird update to Google’s algorithm is likely to raise the importance social media plays in your website’s future rankings. Our guest blogger this month is Jonathan Bruce, Director of Ident Creative a web development agency based in Liverpool. Jonathan explains why social media is not only good marketing, it is something you will need to get … Read More

October 22, 2013




See All Social Media Posts