How to plan your Marketing Strategy

Considering the highly competitive world that we live in, it is important to have a well considered and well written marketing strategy that will identify the signposts to successful market penetration for your products and services. In this article, I will provide you with some action points on how to write a good marketing strategy for your business.  1. Identify … Read More

July 12, 2014


10 proven marketing tips

  1. Strategy and planning are key Strategy is key. A written Marketing Plan gives you your signposts to succeeding. First and foremost know your target market. If you aren’t sure because in B to C this can change quite quickly; you should check it. This is an easy process and if you are unsure how to approach it, a … Read More

June 25, 2014


7 ways to improve your marketing technique

You might be interested in these two Henry Ford quotations:   He once said “A man who stops advertising to save money is like a man who stops a clock to save time.”   So we know that he was a supporter of the marketing and advertising process.   However, he is also credited with this even more famous quote … Read More

June 1, 2014


10 Top tips to keep your marketing fresh

  A good marketing strategy is built around solid goals, numerous measurable objectives towards achieving your goal and plenty of learning by experimentation with language, design and the use of different marketing channels.   Here are 10 tips for effective marketing: Know your customer profile and who your marketing material is directed at. Your customer wants to know ‘what’s in … Read More

May 2, 2014


Saving time with Hootsuite

  Hootsuite. As one of their biggest supporters, I couldn’t believe that I hadn’t blogged about Hootsuite before. I deliver Social Media workshops and such is my enthusiasm for Hootsuite and the time it saves, delegates think I’m on commission!! Managing multiple social media accounts efficiently would not be possible without the social media management tool that is Hootsuite. It … Read More

March 10, 2014


55% more traffic with Business Blogging

  If your website doesn’t have a business blog then you are missing out. You are missing an opportunity to position yourself as one of your industry’s leaders. You may have an excellent website, with effective SEO pulling in significant traffic – but so may your competition. Your competition may also have a blog that demonstrates their thought leadership and their … Read More

February 13, 2014


Marketing & Mentoring for the start up company.

Great news for you! The chances are that if you have reached this page then you are in that exciting phase of starting up a new business.   You will be calling upon specialist knowledge in the planning stages and no doubt you will have spoken to both solicitors and accountants; you will have written a Business Plan for these … Read More

January 3, 2014


5 Social media mistakes to avoid

  One of the biggest errors that I see across Social Media is inconsistency. There is such a thing as a Social Media rhythm and if you get into yours then your followers know that they can rely on you. If however you are one of those who posts 21 posts in an hour then nothing for 3 weeks, then … Read More

November 14, 2013


How Social Media will shape your website’s future search results

    The recent Hummingbird update to Google’s algorithm is likely to raise the importance social media plays in your website’s future rankings. Our guest blogger this month is Jonathan Bruce, Director of Ident Creative a web development agency based in Liverpool. Jonathan explains why social media is not only good marketing, it is something you will need to get … Read More

October 22, 2013


The Arthur Thompson Memorial Award

  I was both surprised and delighted earlier this year to discover that I had been nominated for the Door Drop Industry’s prestigious Arthur Thompson Memorial Award.   Arthur was an industry giant who contributed enormously to the growth of the industry that I worked in for over 30 years. I felt therefore, both humbled and honoured to be presented … Read More

September 19, 2013




See All Blog Posts