Do you ‘get’ Social Media yet?

The Social Media courses that Rosie – Learning and My Marketing Guy have put on recently have emphasised to me the amazing power, reach and versatility that social media platforms offer all businesses.   I have always been aware that Social Media for business is a must, but demonstrating this to others enabled me to see it through their eyes … Read More

February 10, 2013


Ghostbloggers……………….

  If you are reading this then you already know the importance of blogging to your company’s image. You know you should have a regularly updated company blog on your website but perhaps you either don’t have the time or the inclination – this song is for is just for you.   GHOSTBLOGGERS  With apologies to Ray Parker!   ♫ … Read More

January 28, 2013


Facebook for Business – what’s the point?

    How many people reading this have heard someone say, “Facebook for business? What’s the point?” I’ve heard that on more than a few occasions and the answer is simple. There’s absolutely no point at all if you are not going to use Facebook as serious part of your marketing mix. There is no point at all if you … Read More

January 25, 2013


Targeting Door Drop – A Guest Bloggers View

My Marketing Guy’s guest Blogger this month is Graham Dodd, Managing Director of the Letterbox Consultancy Ltd and a recognised industry Thought Leader. He gives us his views about the importance of targeting in Door Drop Marketing.   Who should I target?   One of the most fascinating discussions I have every week of the year with clients is the definition of ... Read More
January 21, 2013


9 reasons to use Twitter for Business

  I am often asked what the point of Twitter is, especially for business, and some folk even go to the lengths of suggesting that Twitter meets a demand that doesn’t exist! In that case try telling the 43% of UK businesses on Twitter who have met clients as a result of their Twitter presence and activity. It is an … Read More

January 17, 2013


How not to do business at an exhibition (and how to!)

  Exhibition space can be expensive in terms of planning, space, print, stand design and your own time so it is important to do all the right things to make sure you attract your target market. My Marketing Guy took space at an exhibition last year and was given a valuable lesson!   I arrived early, set up my very … Read More

January 7, 2013


Effective Sales and Marketing improves ROI

  Every promotional marketing campaign should be tracked for its contribution towards company profitability. I have met numerous, otherwise sensible business people who don’t know which of their advertising campaigns work and which don’t because they simply don’t track the responses. If you aren’t making your campaigns accountable and measurable then you don’t know if your marketing budget could have … Read More

December 3, 2012


10 top marketing tips

  1. Strategy and planning are key Strategy is key. A written Marketing Plan gives you your signposts to succeeding. First and foremost know your target market. If you aren’t sure because in B to C this can change quite quickly; you should check it. This is an easy process and if you are unsure how to approach it, a … Read More

November 24, 2012


How to create a Sales revolution with a Marketing resolution

   But don’t leave it until 31st December 2013! NOW is the time to prepare!   If you want to hit the ground running in January 2013 then now is the time to be reviewing your Marketing Strategy. What worked for you in 2012? What didn’t? A strategy gives you the signposts to reaching the aims and objectives contained within … Read More

November 20, 2012


Accurate Targeting and Leaflet Distribution

  Our knowledge of consumers, their habits and behaviour has become increasingly sophisticated in recent years. The benefits to media channels such as Leaflet Distribution has led to this previously previous blunt promotional instrument developing an accuracy that if it still isn’t exactly scalpel precise, it cuts to the target market pretty accurately.   Effective targeting of a leaflet delivery … Read More

November 10, 2012




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