Twitter – will 280 characters make a difference?

Social media giant Twitter recently decided to drop its long-standing and unique 140-character limit to its tweets for almost all its users around the world. This pronouncement was arrived at after testing out the idea among certain users for over a month. The micro-blogging website, which has close to 330 million monthly active users, raised its character cap to 280 … Read More

What You Need To Know About Linkedin Hashtags

The use of Twitter hashtags is widely known and used; they have become very popular over the years. Hashtags help to categorise and filter content you want to read. Until recently, LinkedIn did not support hashtags on their platform but that did not stop some users from putting them in their posts. So what are LinkedIn hashtags? LinkedIn hashtags are … Read More

LinkedIn Native Video is on it’s way!

What You Need To Know About LinkedIn Native Video LinkedIn will soon roll out their new LinkedIn Native Video feature – get used to the term because you will hear a lot about it in the weeks to come. This new video feature will be available via the LinkedIn mobile app, and will allow users to record and upload native … Read More

Content Marketing for Law Firms

Content Curation One important element of Content Marketing is Content Curation. This refers to the harvesting of information that is relevant to a certain topic relevant to your Law Firm. Just like a museum curator seeks out the most valuable artefacts or works of art, a curator in this context identifies the most useful pieces of information that could be … Read More

The 2017 Linkedin Changes explained

The Background For years, Linkedin has had a successful run connecting employers, colleagues, and professionals with one another for the sake of continuity and productivity in the business environment; and now, with its new and complete redesign, it aims to kick the numbers up even higher in terms of the number of users who log onto the site to do … Read More

How Facebook changes will affect business in 2017

One of the social media giants, Facebook has remained dominant in the social media space because of its commitment to change and reinvent itself for the benefit of users. Facebook aims at providing the best content and unrivalled overall user experience to keep users constantly engaged. In the past few months, Facebook has implemented some changes and announced new updates … Read More

Creating good content is great marketing strategy

Looking for information on why creating good content is a good business strategy? Then you have come to the right place. Whether you decide to post the content to your blog, to your business website, or to a general discussion group in the external environment, you are going to gain in different ways. Consider the following benefits of good content … Read More

Technique or tenacity? What do you want in a sales person?

Let’s take a theoretical scenario; your company has invested significantly in sales and marketing and you have sent your sales team on selling courses so that they are aware of all the latest techniques to give them the best chance of success when they are talking to clients. You honestly believe that you couldn’t do more to support and equip … Read More

Social Media Crisis Management

Reputation is vital in business and the awful reality is that it can take years to build and a moment to be ruined, in fact it is so fragile that you could lose it before you realise. One simple mistake could drive it down the drain leaving irreparable damage to the company’s image, especially in social media where news travels … Read More