Twitter – will 280 characters make a difference?

Social media giant Twitter recently decided to drop its long-standing and unique 140-character limit to its tweets for almost all its users around the world. This pronouncement was arrived at after testing out the idea among certain users for over a month. The micro-blogging website, which has close to 330 million monthly active users, raised its character cap to 280 … Read More

Content Marketing for Law Firms

Content Curation One important element of Content Marketing is Content Curation. This refers to the harvesting of information that is relevant to a certain topic relevant to your Law Firm. Just like a museum curator seeks out the most valuable artefacts or works of art, a curator in this context identifies the most useful pieces of information that could be … Read More

The 2017 Linkedin Changes explained

The Background For years, Linkedin has had a successful run connecting employers, colleagues, and professionals with one another for the sake of continuity and productivity in the business environment; and now, with its new and complete redesign, it aims to kick the numbers up even higher in terms of the number of users who log onto the site to do … Read More

Technique or tenacity? What do you want in a sales person?

Let’s take a theoretical scenario; your company has invested significantly in sales and marketing and you have sent your sales team on selling courses so that they are aware of all the latest techniques to give them the best chance of success when they are talking to clients. You honestly believe that you couldn’t do more to support and equip … Read More

How we are using are Smartphones – revealing statistics and their impact…

According to Statista, a whopping 65% of us deal with our emails using our smartphones as the laptop becomes less important to our lives and the desktop takes a real back seat. These are the results of their survey about how we used our smartphones in Q1 of 2015. Many papers have been written about the sociological impact of Smartphones … Read More

How to plan your Marketing Strategy

Considering the highly competitive world that we live in, it is important to have a well considered and well written marketing strategy that will identify the signposts to successful market penetration for your products and services. In this article, I will provide you with some action points on how to write a good marketing strategy for your business.  1. Identify … Read More

10 proven marketing tips

  1. Strategy and planning are key Strategy is key. A written Marketing Plan gives you your signposts to succeeding. First and foremost know your target market. If you aren’t sure because in B to C this can change quite quickly; you should check it. This is an easy process and if you are unsure how to approach it, a … Read More

7 ways to improve your marketing technique

You might be interested in these two Henry Ford quotations:   He once said “A man who stops advertising to save money is like a man who stops a clock to save time.”   So we know that he was a supporter of the marketing and advertising process.   However, he is also credited with this even more famous quote … Read More

10 Top tips to keep your marketing fresh

  A good marketing strategy is built around solid goals, numerous measurable objectives towards achieving your goal and plenty of learning by experimentation with language, design and the use of different marketing channels.   Here are 10 tips for effective marketing: Know your customer profile and who your marketing material is directed at. Your customer wants to know ‘what’s in … Read More