Know your customer, here’s a guest bloggers’ view.

  My Marketing Guy’s guest Blogger this month is Frances Norris. Frances founded CE Policy & Communication, a digital communication consultancy in 2012. Frances gives us her thoughts about identifying and targeting your customer.   Identifying marketing strategies for your niche business – the marketing mantra “know your customer” has never been more important.   For highly specialised businesses the … Read More

How to put together a successful mailshot.

  You need some more business and you want to use direct mail as your marketing channel. You have decided that 140 characters and a link to a blog just isn’t your style.   That’s fine. So what do you do next? Do you sit down and start writing that letter that is going to have customers pounding at your … Read More