Don’t underestimate the power of LinkedIn!


If Twitter is the equivalent of the chatter at a busy party

       and Facebook is like an evening in the pub with friends;

Facebook conversation

linkedin tradeshow                                                                                                   then Linkedin must be a visit to the trade show.




LinkedIn is widely regarded as the most overlooked Social Media platform of them all but potentially the most influential.

  • Worldwide there are over 200million Linkedin professionals with 10 million of those being UK based.
  • Research indicates that 82% use Linkedin for business purposes with 68% being in the age range of 25 – 54.
    So what are we waiting for?
    With over 10 million UK professionals who have joined to meet fellow professionals, clients and prospects; business is being done and there is no time to waste!
    The first thing most business people do when they meet someone new (potential supplier, client, interviewee or even competitor) is check them out on social media and Linkedin is usually the first place to look.
    If carefully constructed, you profile will support the impression that you have sought to leave if you are a potential supplier, client or interviewee, but if you have left a poor impression no one will check you out anyway!
    Be aware that your professional record establishing credibility is only one reason to be to have a personal profile on LinkedIn. American research lists these as their top 3 reasons to be there.

  • 28% Connecting with others
  • 26% Visibility – your own brand awareness
  • 26% Self promotion
    Connections are being made and business is being carried out via Linkedin – if you want to know some clever techniques to discover how to make contact with your dream clients using LinkedIn then please don’t hesitate to get in touch.
    I can be contacted by email at and I look forward to hearing from you.

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