For years, Linkedin has had a successful run connecting employers, colleagues, and professionals with one another for the sake of continuity and productivity in the business environment; and now, with its new and complete redesign, it aims to kick the numbers up even higher in terms of the number of users who log onto the site to do business with each other. The question is, has it succeeded in doing so?
Of all the available social media sites, there is no other that surpasses Facebook in terms of having the simplest user interface. So it should be of no surprise, whatsoever, that Linkedin should follow in the footsteps of a simple interactive design, and that is exactly what’s happened. All of the Linkedin UI changes have made it possible for a cleaner, crisp makeover that promises ideal functionality.
The Linkedin redesign: what’s been removed, added and changed?
The homepage is different
Immediately you appreciate a variety of alterations in the homepage. The most noticeable change is the profile, which has moved to the left side of the page. A portrait of the user shows clearly in pictorial form (smaller than previous), and below it, your professional headline, the number of people who have viewed your profile and your posts clearly stand out. You are only able to get a glimpse of the first lines of your headline; the “see more” option allows you view the rest of it. In addition, the share article, photo and update have also been changed, along with the “publish article” option.
The new Linkedin UI changes have aligned the first three options together separated with commas while the “publish article” option lies directly beneath them. This specific change raises the risk of confusion for users since they face the risk of not immediately realizing the differences between these options. Another major change prominent in the new version is a variety of added icons at the top of the homepage, which are very much similar to the ones in the previous version. However, instead of the “my profile” feature, in the new UI this is represented by the “me” icon.
In the “me” icon, you can now access the privacy settings of your account along with an option that allows you to manage your premium account. The “my network” option has changed and instead, it allows you view all of your connections in your account. All in all, everything else from the timeline to the ads remain unchanged, although the colour scheme has changed completely into a dark teal.
The advanced search option has also been completely removed from the homepage.
As far as the “my network” option goes, you only get to invite new people you may know, minus the “tag” option, which has been removed completely. Some other changes here are the sorting options, which only allow you to either sort your contacts by the first or last name. “The goal with this design was to simplify and create focus”, Gonzalez (Wired).
Notifications and searching for jobs
As far as the notifications go, everything is different from the icon to the layout. Instead of a flag icon, notifications are now represented by a bell icon. The new Linkedin UI changes make notification access a whole lot easier with a new notification page showing instead of a drop-down notification. When it comes to searching and posting jobs, there have been a number of changes to make the whole ordeal easier. The job layout notwithstanding, searching for jobs is just as simple as posting them, and as you’ll come to see, the preference and discover tabs have been eliminated completely.
“They’ve done a lot of work beyond the homepage, and they’ve absolutely done it in their own way. They’ve improved the way people message each other and search for jobs, how the platform makes recommendations based on a user’s background, how someone can use their connections to get inside information about a company. From a user-experience perspective, it looks like they’ve really thought these things through”, Gonzalez (Wired).
Other people’s profile
Here the background has received major changes as well as the contact information of the person you’re looking at, which is situated on the right side. If you wish to access the recommendations, block, share a connection, unfollow or report someone, three dots located on the top right corner of the profile give you options to do just that.
Down below, the posts and updates are located on the left and right of each other respectively. The message button is clear just below the profile.
Among other things that have been removed are the education button, advanced search options, search features from premium and saved searches.
These major omissions make it quite hard for people who have used them before in the previous version, but the Sales Solutions tool tries to make up for that loss. You can, however, access the education feature in the Learning option under “more”.
In conclusion, all the Linkedin UI changes are aimed at making the desktop version of the site to appear more like the mobile version. In that way it is aimed at being easier to handle unlike the previous version. As far as the change goes, Linkedin is going to compete with Facebook in terms of simple functionality.
For further information or details of Linkedin Workshops, please ring me on 07742 664 662 or direct message me through the website.
Chris Roxburgh is a Digital Marketing Consultant and Trainer