How to determine your perfect price point

It can often feel like the dirty aspect of running a business.how much should you charge, is that too expensive, perhaps too cheap, what are my competitors doing?
The fact is price is just one of a number of factors which might determine whether a customer goes with you or someone else.
In this weeks episode, the Go Fish team discuss how important price is in the whole equation and tips on how they arrived at their chosen prices.
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